Akamai Takes Online Video and Security to the Edge at IBC 2019
Akamai showcases new capabilities addressing the advancing OTT industry at IBC 2019; performance, revenue and security at the heart of new online video solutions- Enhancements to delivery and origin services designed to help content providers achieve new heights for online video streaming performance and quality.
- Digital Performance Management Services help OTT operators boost commercial success through performance analysis of apps and services.
- Identity management technology to help broadcasters easily manage viewer privacy consent and provide the data fabric required to drive programmatic advertising strategies.
- New anti-piracy and cyber threat technologies designed to provide distributors with 360-degree protection against illicit sharing of streams and securing viewer or enterprise data and systems.
At IBC 2019, stand 1.D35,
Reaching new heights of video quality across every stream
With the OTT market advancing, operators want to deliver a consistent, high-quality experience, particularly for the growing audience accessing content on large screen TVs. Enhancements to
- Quick-Retry intelligently detects any signs of bottlenecks along internet delivery routes and finds alternative connection paths, helping to ensure streams don't drop during playback.
- Segment Pre-fetch prepositions anticipated video segments at the edge during playback, resulting in faster video start-up times and lower rebuffering rates. Prefetch is currently available with Akamai Media Services Live 4 and
Azure Media Services acting as the origin/packager. - Use Case Optimisations builds on
Akamai's 21 years of experience in video delivery with a series of optimised delivery configurations. This helps OTT operators to fine tune their configuration with selected tried-and-tested settings that map to live or on-demand use cases.
Supporting Commercial Goals
- mPulse helps operators track, analyse and understand the impact of their OTT apps and services on their commercial success. Using advanced machine learning, mPulse gives content providers a granular view of performance data, including visibility into how their apps are performing on different devices or under varying network conditions.
- Additionally, operators can use
Akamai's Identity Cloud to capture, identify and securely manage viewer information and privacy permutations to drive more personalised viewing experiences or advanced programmatic advertising strategies.
Content, Application and Infrastructure Protection
Media companies are among the organisations most targeted by cyber-attackers, with threat actors looking to capture viewer data, hijack and cripple services, or steal critical media assets or information.
- Watermarking – Scalable watermarking support from
Akamai , pre-integrated with several leading third-party providers, makes it easier to label content so that it becomes identifiable in the event of theft, allowing operators to more simply trace pirated content back to the source. - Access Revocation – This offers OTT operators control over individual viewing sessions in order to prevent users from illicitly sharing video streams.
- Customer Identity Management – Akamai Identity Cloud helps OTT operators to securely hold viewer identity data separate from their own network, helping them remain compliant with regulations such as GDPR.
- Enterprise and Web Security –
Akamai will showcase its Enterprise Threat Protector solution at IBC, part of its broad portfolio of security solutions to protect against crimes from ransomware to credential stuffing.
As part of the forum, Akamai Editorial Director and Security Researcher Martin McKeay will Join DAZN Group CISO Jaspal Jandu in presenting "All Roads Lead to Fraud." The presentation will examine the roles that DDoS, credential stuffing, phishing and application attacks play in defrauding OTT operators, merchants and banks.
About
Contacts:
Media Relations
617-444-2987
cnichols@akamai.com
Investor Relations
617-274-7130
tbarth@akamai.com
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